7th Global Communication Forum 2016 Guiyang China July 16-17, 2016

Conference Organizers and Sponsors:

Global Communication Research Institute, Shanghai Jiao Tong University

School of Media and Design, Shanghai Jiao Tong University

School of Journalism and Communication, Guizhou Minzu University

Guizhou Communication Association

Institute of Cultural and Creative Industry, University of Southern California- Shanghai Jiao Tong University (USC-SJTU)

Institute of Communication and Ethnic Culture, Yunnan University

College of Literature and Journalism, Sichuan University

ShihHsin University, Taiwan

Brian Lamb School of Communication, Purdue University

Department of Intercultural Communication and Management, Copenhagen Business School, Denmark

International Communication Association (ICA)

Time: July 16-17, 2016(On Saturday and Sunday)


Venue:  DachengJingshe Hotel, Confucian Academy at Dongjiayan in Guiyang, Guizhou




Friday, July 15, 2016

8:30-22:30: Registration

Venue: DachengJingshe Hotel, Guiyang

(Registration fee: RMB 600/ Students RMB300)


18:00-20:00: Dinner

Venue: The six arts hall on the 1st floor, DachengJingshe Hotel, Guiyang


Saturday, July 16, 2016


7:00-8:30: Breakfast

Venue: Western restaurant on the B1 floor, DachengJingshe Hotel, Guiyang

8:30-9:00: The Opening Ceremony

Venue: Conference Room I, Confucius Academy of Guiyang

Host: Professor Chunlong Yan(Dean of the School of Journalism and Communication at Guizhou Minzu University)

Opening Address: Leader of Conference Organizers, Cooperative Organization Representatives


9:00-9:30: Photograph/Coffee Break

Venue:  Confucius Academy of Guiyang

9:30-12:00: Keynote Speeches

Venue:  Confucius Academy of Guiyang

Host: Professor Guoliang Zhang(Dean of the Global Communication Research Institute, Shanghai Jiao Tong University)


Professor Patrice Marie Buzzanell (Purdue University, U.S.A.)

Prof. John Vernon Pavlik(Rutgers, The State University of New Jersey, USA)

Professor Xiao Ming Hao(Nanyang technological University, Singapore)

Professor Ven-hwei, Lo(Chinese University of Hong Kong)

Professor Qinghe Chen(ShihHsin University, Taiwan)

Professor Di Lu(Peking University)

12:00-13:30: Lunch

Venue: Western restaurant on the B1 floor, DachengJingshe Hotel, Guiyang


13:30-14:45: Session 1-3

Venue:  Confucius Academy of Guiyang

Session1: Media Context and Cultural Identity

Host:Eddie C. Y. Kuo        Commentator:Junxi Yao    Venue:Conference Room1

1 The evolution of Chinese cultural identity between the Reform Movement and the May 4th Movement Xiaotong Feng Shanghai Jiao Tong University
2 The self presentation and expression of the new media and the members of the literary and artistic groups of minority groups-a case study of the butterfly flying Art Troupe Tangbo Li Yunnan University
3 New media and cultural identity in the era of big data Chunlin Duan South China University of Technology
4 Culture, media and identity–Post Youth subculture observation on the creation and barrage interaction of papi Jiang Qian Li Shih Hsin University of Taiwan
5 Transmission of audio and video products and cross border ethnic identity in China Burma border area–based on the anthropological study of communication to the Hu la street of Zhefang town of Mangshi Jianling Wang Yunnan normal University
6 Acceptance-ceremony-media: Media presentation of the feminist organization “Feynman” of Internet Age Chen Chen, Fengfeng Gu Huazhong University of Science and Technology, University of Chicago, USA


Session2: Media Ecology and Social Development

Host: Hongyuan Su   Commentator:XiaomingHao    Venue: Conference Room 3

1 The influence of media use on individual environmental behavior — An Empirical Study Based on the data of China’s General Social Survey (CGSS 2013) Hengjiang Jin, Laihui Yu, Guoliang Zhang Shanghai Jiao Tong University
2 The significance and characteristics of the Internet communication of minority culture in the background of the fusion media Junjun Chen South-central University For Nationalities
3 The supervision of public opinion under the Grey Maas symbol matrix Xuan Liao Guizhou Minzu University
4 Research on the innovation and development of Guizhou cultural industry under “Internet+” background Meilan Long Guizhou Minzu University
5 The construction of Cognitive communication ability in the regional culture under “The Belt and Road Initiative” strategy–taking Xinjiang culture as an example Yingfei He, Hai Jiang Tsinghua University, Sichuan University
6 SWOT analysis of the development of “colorful Guizhou” bran Xingyan Xie Guizhou Minzu University
7 Research on the communication effect of WeChat of tourist destination under the New era of mobile Internet—exampled by the WeChat public account of Pavilion of Prince Teng scenic area in Nanchang Haiyun Yan, Shujun Luo Jiangxi University of Finance and Economics
8 A Local Perspective on How New Media Impacts International Communication Xuejuan Gong Wheaton University, U.S.A


Session 3: Communication Technology and Media Reform

Host: Yan Ge       Commentator:Qinghe Chen        Venue:Conference Room 4

1 A study on the impact of the information receiving mode of the new media on the traditional media’s cognitive reception habits Xiaonan Xie University of Electronic Science and Technology
2 A preliminary study on the transformation of the media under the Internet Logic — a review of the literature of the media economy in 2015 Qian Xiao Jinan University
3 The transmission characteristics of native advertising in the background of large data — a case study of We-chat Jiayi Liu Guizhou Minzu University
4 Study on Application of television news of people’s Livelihood — Taking Anhui We-Chat public television “first time” We-Chat public platform as an example Ting Zhong Anhui University
5 Gender and social media taking selfies- the selfies of micro-blog as an example Luonina Zhang Macao University of science and technology
6 The reform of quantitative research on the basis of O2O concept Yuheng Cai Shanghai Jiao Tong University


14: 45-15:00: Coffee Break

Venue:  Confucius Academy of Guiyang

15:00-16:15: Session 4-6

Venue:  Confucius Academy of Guiyang


Session 4: Digital Gap and Media Literacy

Host: Junxi Yao     Commentator:Yuqing Huang     Venue:Conference Room 1

1 Urban, rural and WEB2.0: Reflections on the digital gap under the urban and rural dualistic structure of China Tuo Li Shanghai Academy of Social Sciences
2 The forgetting of the Internet news in the public memory Yuhua Liu Nanjing Normal University
3 Communication network and discourse framework among the Chinese medical community in the event of doctor-patient Conflict Qiang Long, Hengjiang Jin Zhejiang University, Shanghai Jiao Tong University
4 Research on the polarization dependence of social media and perspectives–taking Sina Micro-blog as an example Xudong Yu Renmin University of China
5 Research on the social integration and social capital of Taiwan merchants in the use of Social media Zhuyan Zhong Shanghai Jiao Tong University
6 The circle of social, praise and show: the users’ motivation and behavior of sports apps Qian Wang, Bing Xiao Shanghai Jiao Tong University


Session 5: Media Presentation and Communication Effects

Host: JianbinGuo       Commentator:Ven-hwei, Lo     Venue:Conference Room 3

1 Inheritance and reconstruction of Chinese classic animation image — Taking “Sun Wukong” as an example Wan Ni, Ying Chen Shandong University
2 Politics of language and visualization: How media to report ISIS extreme terrorists? Pingfang Yuan Chinese Academy of Social Sciences, Beijing Institute of Graphic Communication
3 Analysis on the report from Foreign mainstream Chinese media reports on the big explosion of Tianjin port—A case study of Chinese net from BBC, VOA, New York Times, Wall Street Journal Qian Xiao Jinan University
4 Research on the Public crisis participation motivation and its Influence on communication behavior of Social media users Laihui Yu, Ke Xue Shanghai Jiao Tong University
5 Rethinking of cultural policy in the digital age Haiqun Zang Lanzhou University


Session 6: The Law and Ethics of New Media (PANEL)

Organizing Party: Shanghai Jiao Tong University Host: Guosong Shao  Commentator:Yuji Fan

Venue:Conference Room 4

1 Copyright protection in the Internet Age Yuji Fan East China University of politics and law
2 Discussion on the protection rules of natural and synthetic privacy under the environment of large data Tangfa Chen Nanjing University
3 Research on Internet defamation Minrong Fu Shanghai newspaper group (perennial lawyer)
4 From “local space” to “mobile space”: The generation evolution and Principle of legal regulation of privacy space Juan Lu Beijing Technology and Business University
5 Portrait rights in the perspective of interest balance Jing Chen Beijing Technology and Business University
6 The influence of social media on the personal information right consciousness of young Internet users Jiayin Lu Sun Yat-sen University


16: 15-16:30: Coffee Break

16:30-17:45: Session 7-9

Venue: Confucius Academy of Guiyang


Session 7: Media· Ethnic Groups· Religious and Theoretical Imagination (PANEL)

Organizing Party: Yunnan University    Host: Jianbin Guo     Commentator:SiuNam Lee

Venue:Conference Room 1

1 Overlapping time and space: a discussion based on an image practice Jianbin Guo Yunnan University
2 The development of digital communication rights of indigenous peoples in Taiwan Fuyue Lin Taiwan Cultural University
3 Symbolic power: The ritual performance and order construction of Catholicism Zhongfeng Du Yunnan normal university
4 Mobile phone, temple and rural social space Shuangmei Lu Yunnan normal university
5 The strong relationship of micro era: a discussion based on the use of mobile phones of minority migrant workers Lisha Gao Yunnan University


Session 8: Role and Responsibility of the Media in the Era of Global Networking (PANEL)

Organizing Party: Sichuan university     Host:Yiben Wang        Commentator:YingSu Wei

Venue: Conference Room 3

1 Current situation and management of rural environment of Ethnic regions in West China–Based on the angle of media information dissemination Dingyong Wu Southwest University for Nationalities
2 Discussion on the naming issue of the Translation of English nouns “computer-mediated communication”–Investigation based on the academic history and the history of Technology Fang Zhang Sichuan University
3 Research on the characteristics and trend of Internet self made variety in the era of big data — Taking “Let’s Talk” as an example Ying Tang Chengdu University of Technology
4 Slow news writing in the era of big data Yan Hu Southwest University for Nationalities
5 A re-examination of the opinions expressed by Internet users: a conscious choice process Yue Zhang Sichuan University
6 The role of Western media in international politics Xiao Liu Sichuan University


Session 9: Media Literacy in the Digital Age (PANEL)

Organizing Party: Shih Hsin University  Host: Yuqing Huang  Commentator: Guoliang Zhang

Venue:Conference Room 4

1 New era, New semanteme:Name Rectification ofmedia literacy in digital age Binhong Chen National Taiwan Normal University
2 A brief discussion on the narrative changes in the digital age Yanguang Pu Taiwan Ming Chi University of technology
3 The prospect of media literacy education in primary and secondary schools in Taiwan in the we-media era Shunzhi Ke Taiwan Cultural University
4 Discussion on the cross strait experience of Media literacy teaching Yangzhou Yu Xi’an Eurasia University
5 A study on the prospects for global media education-taking the Visible utility of Children of Children photo exhibition in Munich as an example Yuqing Huang Shih Hsin University


18:00-20:00: Dinner

Venue: The six arts hall on the 1st floor, DachengJingshe Hotel, Guiyang


After dinner: International Academic Committee, GCRI, SJTU

Venue: Conference Room Tian I, DachengJingshe Hotel, Guiyang

Host: Professor Guoliang Zhang(Shanghai Jiao Tong University)


Sunday, July 17, 2016

7:00-8:30: Breakfast

Venue: Western restaurant on the B1 floor, DachengJingshe Hotel, Guiyang

8:30-10:00: Keynote Speeches

Venue: Conference Room I, Confucius Academy of Guiyang

Host: Professor Qinghe Chen(Shih Hsin University, Taiwan)


Professor Eddie C. Y. Kuo(Nanyang Technological University)

Professor Shunya Yoshimi(The University of Tokyo, Japan)

Professor SiuNam Lee(Chinese University of Hong Kong)

Professor Yan Ge(Shanghai Jiao Tong University)


10:00-10:30: Coffee Break


10:30-11:30: Round Table Dialogue: How to publish high quality academic journals

Host: Prof. Eddie C. Y. Kuo, Nanyang Technological University


Professor Ven-hwei, Lo (Chinese University of Hong Kong, Editor in Chief of ICA’s Magazine Communication and Society)

Professor SiuNam Lee (Chinese University of Hong Kong, Former Chief Editor of SSCI Journal CHINESE JOURNAL OF COMMUNICATION)

Professor Xiaoming Hao (Nanyang Technology University, Singapore, Chief Editor of SSCI Journal ASIAN JOURNAL OF COMMUNICATION)


11:30 -12:00: Closing Ceremony


12:00-13:30: Lunch

Venue: Chinese restaurant on the1stfloor, DachengJingshe Hotel, Guiyang




Welcome to join the conference!